John Lee Hooker Legacy Spirits Bourbon Trade Show Booth Design
A trade show booth for a bourbon brand, with a branded backdrop wall, table throw, retractable banner stand and QR code, built to show off the bottles and the brand story.
Full Presentation
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Project Overview
Spirits brands compete for attention on a crowded show floor, so this booth had to make John Lee Hooker Legacy Spirits recognisable from across the aisle. We designed a full exhibit graphic set around the Boogie Chillen Bourbon “1948” release. The backdrop wall uses a repeating brand pattern in deep blue and gold, with the brand name and bourbon title set large in the centre. Two spot lamps light the wall, and three bourbon bottles stand in front as the hero display. The branded table throw carries the logo, the product name and a QR code, so visitors can scan and learn more without waiting for staff. A retractable banner stand with a portrait photo and a “Visit Us” QR code gives the booth a second place to tell the story. Award medal icons and a gold wave band add credibility and tie the graphics together.