Axyn Brand Identity and Logo Design for a Software Company

Project Overview

Axyn needed a logo that looked fast and precise without falling back on tired tech-brand clichés. We designed a single geometric arrow mark that also works as a favicon and app icon, paired it with a clean modern wordmark, and built a warm orange, beige and near-black colour palette that stays readable on both light and dark backgrounds. The brand identity system goes well beyond the logo. It covers app icons, ID badges, keychains and other merchandise, a repeating brand pattern, and out-of-home advertising templates, so the visual identity holds up on a phone screen and on a subway platform.